people in touch with what they want to hear and see. Underground
music fans in search of that new head nodding, trunk throbbing hip
hop track, but 50/50 Entertainment doesn't stop
there they also produce shows and events that capture the essence
of what the hip hop and urban community thrive for and expect. Weather
that be in the new R&B music of the south Marques
Callaway or shows like the "Jazz
Fest" and like the extremely successful"Love
and Happiness Comedy Show".
company was founded on June of 1998 with a vision of changing the
way music and entertainment is developed and presented. Following
a natural progression of there passions and interests, 50/50
Entertainment has evolved into a new kind of entertainment
company that takes a more efficient and fully integrated approach
to artist development and event cross marketing.
Entertainment has its ear to the ground for the freshest
urban sounds. At the same time with the events and shows 50/50 Entertainment
produces the company has has much success. The company's ability
to identify and nurture new sounds and ideas has positioned 50/50
Entertainment as a lifestyle marketing resource for tapping
the urban scene.
Entertainment has quickly built a reputation for delivering
exceptionally high quality entertainment and establishing grass-roots
credibility for new music. The company's creative energy can be
seen, heard and felt.
that ultimately all record labels would need to reinvent themselves
in order to remain viable entities in the near future, 50/50
Entertainment has developed a lower risk and more profitable
business model from which to develop artists/music and cross marketing
entertainment. The company is emphasizing a grassroots approach
to the market and utilizing alternative promotion and distribution
techniques as well as technology to cost effectively connect music
and entertainment with there fans.
the course of the next 5 years, as the industry continues to restructure
and rid itself of inefficiencies, Major record labels will evolve
into leaner, more risk averse companies. As this happens, Majors
will once again look to companies like 50/50 Entertainment
as the source for new artist development and as the vehicles for
the best entertainment possible.